6 Storytelling Techniques To Write Better Business Content
Content writers who use a variety of storytelling techniques free themselves from business writing practices frozen in predictability. The result is lively content that gets noticed, nudges action, and...
View ArticleIs It Time to Update Your Content Code of Ethics?
The Society of Professional Journalists revised their Code of Ethics recently. In its entirety the updated SPJ Code of Ethics serves as a guide for journalists. Aspects of it can be considered by...
View ArticleAssessing Your Content Appeal – Shark Tank Style
Fans of the TV show Shark Tank are familiar with the phrase “For That Reason, I’m Out.” Potential Shark investors speak these words when they realize the investment idea presented to them is not worth...
View ArticleMagazine Editor or Marketing Manager – All Want Good Content
The lines between editorial and advertising/marketing once strongly understood to never cross, seem to be intersecting more often than not. I can understand that. As a writer, I approach a source and...
View ArticleNeed Original Content? Trust Your Writer
Strategy, research and refinement are important aspects of creating original content. Yet something more is required. Smart Thinking author Art Markman says that how we describe a problem is the start...
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